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Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Test bank for Public Relations Cases 9th Edition is an outstanding research guide that exceeds and past what is typically anticipated. The thorough building of this resource, which incorporates intellectual insights with useful techniques to exam preparation, makes it an exceptionally beneficial instrument for pupils. This guidebook, which was written by Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar, who are well-regarded academics in their particular areas, and published by Cengage Learning on 2012-01-01, is an essential source for any person that is pursuing attaining achievement in Test bank, Solution manual.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Noteworthy Attributes and Comprehensive Info
ISBN-10: 1111344426
ISBN-13: 9781111344429
Authors: Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar
Author: Cengage Learning
Publication Date: 2012-01-01
MSRP:
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