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Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Test bank for Marketing 12th Edition Lamb is an outstanding study guide that exceeds and beyond what is typically anticipated. The careful building and construction of this resource, which incorporates intellectual understandings with practical strategies to test preparation, makes it an very useful instrument for students. This guidebook, which was created by Charles W. Lamb, Joe F. Hair, Carl McDaniel, who are well-regarded academics in their respective areas, and released by Cengage Learning on 2012-01-01, is an vital resource for anybody who is pursuing accomplishing greatness in Test bank, Solution manual.

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Notable Attributes and Detailed Info

• ISBN-10: 111182164X

• ISBN-13: 9781111821647

• Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

• Author: Cengage Learning

• Publication Day: 2012-01-01

• MSRP:

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