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Specifications of Testbank for The New Marketing How to Win in the Digital Age 1st Edition by Cheryl Burgess:
- ISBN-10: 152973651X
- ISBN-13: 9781529736519
- Authors: Cheryl Burgess, Mark Burgess
- Publisher: SAGE
- Publication Date: 7/27/2020
- Categories: Test Bank
How to Win in the Digital Age Cheryl Burgess, Mark Burgess. Future. Gaze. Jane. Cheung,. IBM. Institute. for. Business. Value … Generation Z – specifically, what drives them to choose a brand. The results of that study, which surveyed …
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Learn More About Testbank for The New Marketing How to Win in the Digital Age 1st Edition by Cheryl Burgess:
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
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