Testbank for Marketing The Core 8th Edition Roger Kerin Steven Hartley: Your Ultimate Study Companion
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Specifications of Testbank for Marketing The Core 8th Edition Roger Kerin Steven Hartley:
- ISBN-10: 1259712362
- ISBN-13: 9781259712364
- Authors: Steven W. Hartley, Roger A. Kerin
- Publisher: McGraw-Hill Education
- Publication Date: 1/26/2017
- Categories: Test Bank
Initiating the marketing process — Creating customer relationships and value through marketing — Developing successful organizational and marketing strategies — Appendix A: Building an effective marketing plan — Understanding the …
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Learn More About Testbank for Marketing The Core 8th Edition Roger Kerin Steven Hartley:
Initiating the marketing process — Creating customer relationships and value through marketing — Developing successful organizational and marketing strategies — Appendix A: Building an effective marketing plan — Understanding the marketing environment, ethical behavior, and social responsibility — Understanding buyers and markets — Understanding consumer behavior — Understanding organizations as customers — Understanding and reaching global consumers and markets — Targeting marketing opportunities — Marketing research: from customer insights to actions — Market segmentation, targeting, and positioning — Satisfying marketing opportunities — Developing new products and services — Managing successful products, services, and brands — Pricing products and services — Managing marketing channels and supply chains — Retailing and wholesaling — Integrated marketing communications and direct marketing — Advertising, sales promotion, and public relations — Using social media to connect with consumers — Personal selling and sales management — Implementing interactive and multichannel marketing — Appendix B: Planning a career in marketing — Glossary — Name index — Company/product index — Subject index
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