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Specifications of Testbank for Marketing Research 11th edition by David A Aaker V Kumar George S Day and Robert P Leone:
- ISBN-10: 1118321812
- ISBN-13: 9781118321812
- Authors: David A. Aaker
- Publisher: John Wiley & Sons
- Publication Date: 12/1/2012
- Categories: Test Bank
The 11th edition, while building on the online marketing research content, tracks recent developments in areas such as relationship marketing, social media, and mobile marketing and explores how these advencements are moving to the …
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Learn More About Testbank for Marketing Research 11th edition by David A Aaker V Kumar George S Day and Robert P Leone:
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies′ limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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