Testbank for Basic Marketing Research with Excel 3rd Edition Alvin C Burns: Your Ultimate Study Companion
Unlock academic success with Testbank for Basic Marketing Research with Excel 3rd Edition Alvin C Burns Test Bank, a comprehensive resource crafted by Alvin C. Burns, Ronald F. Bush. Ideal for those seeking to deepen their understanding in various fields, including nursing, psychology, and more. This test bank is more than a study aid; it’s a key to mastering complex concepts.
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Specifications of Testbank for Basic Marketing Research with Excel 3rd Edition Alvin C Burns:
- ISBN-10:
- ISBN-13:
- Authors: Alvin C. Burns, Ronald F. Bush
- Publisher: Prentice Hall
- Publication Date: 6/30/1905
- Categories: Test Bank
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques.
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Testbank for Basic Marketing Research with Excel 3rd Edition Alvin C Burns is not just a test bank; it’s a gateway to understanding complex topics and excelling in your field. Whether you’re tackling nursing, psychology, or other subjects, this test bank is your ideal study partner.
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Learn More About Testbank for Basic Marketing Research with Excel 3rd Edition Alvin C Burns:
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst ) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively. KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered. This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel”. The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.
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