Testbank for BASIC MARKETING A Marketing Strategy Planning Approach Perreault Jr 19th Edition: Your Ultimate Study Companion
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Specifications of Testbank for BASIC MARKETING A Marketing Strategy Planning Approach Perreault Jr 19th Edition:
- ISBN-10: 78028981
- ISBN-13: 9780078028984
- Authors: E. Jerome McCarthy, William D. Perreault, Jr., Joseph P. Cannon
- Publisher: McGraw-Hill Education
- Publication Date: 2/25/2013
- Categories: Test Bank
Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent βbest practices,β and to tightly integrate the best digital …
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Learn More About Testbank for BASIC MARKETING A Marketing Strategy Planning Approach Perreault Jr 19th Edition:
Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon’s Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the βfour Psβ in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent βbest practices,β and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
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