Testbank for Advertising & IMC Principles and Practice 10e by Moriarty 0133763536: Your Ultimate Study Companion
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Specifications of Testbank for Advertising & IMC Principles and Practice 10e by Moriarty 0133763536:
- ISBN-10: 1616403934
- ISBN-13: 9781616403935
- Authors: Claude C. Hopkins
- Publisher: Cosimo, Inc.
- Publication Date: 1/1/2010
- Categories: Test Bank
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century …
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Learn More About Testbank for Advertising & IMC Principles and Practice 10e by Moriarty 0133763536:
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: how advertising laws are established the importance of just salesmanship why businesses must offer service mail order advertising: what it teaches what makes headlines effective understanding customer psychology how to use art in advertising how to use samples the best way to test campaigns the impact of negative advertising and much more.American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.
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