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**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Test bank for Social Media Marketing Third Edition by Tracy L Tuten and Michael R Solomon is an outstanding study guide that goes over and past what is typically anticipated. The precise building and construction of this resource, which combines intellectual insights with functional techniques to exam preparation, makes it an exceptionally helpful tool for pupils. This manual, which was written by Tracy L. Tuten, Michael R. Solomon, who are well-regarded academics in their particular areas, and published by SAGE on 2017-11-25, is an vital source for anyone that is pursuing achieving greatness in Test bank, Solution manual.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video …
Noteworthy Traits and Thorough Info
ISBN-10: 1526424541
ISBN-13: 9781526424549
Authors: Tracy L. Tuten, Michael R. Solomon
Author: SAGE
Publication Day: 2017-11-25
MSRP:
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