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Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns.

Notable Characteristics and In-depth Info

• ISBN-10: 1544351526

• ISBN-13: 9781544351520

• Authors: Nancy R. Lee, Philip Kotler

• Author: SAGE Publications

• Publication Day: 2019-02-05

• MSRP:

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