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This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization’s core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556

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To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text.

Noteworthy Attributes and Comprehensive Info

• ISBN-10: 205897762

• ISBN-13: 9780205897766

• Authors: David Guth, Charles Marsh

• Author:

• Publication Day: 2016-07

• MSRP:

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