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MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!

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The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students.

Notable Attributes and Detailed Details

• ISBN-10: 176910077

• ISBN-13: 9780176910075

• Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Kim Snow

• Author: Cengage Canada

• Publication Date: 2021-01-04

• MSRP:

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