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Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Test bank for Marketing Research 13th Edition V Kumar is an amazing study overview that exceeds and beyond what is often expected. The thorough construction of this resource, which incorporates intellectual understandings with practical strategies to test prep work, makes it an incredibly valuable instrument for pupils. This guidebook, which was composed by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, who are well-regarded academics in their corresponding areas, and published by John Wiley & Sons on 2018-11-13, is an essential resource for anybody who is pursuing accomplishing achievement in Test bank, Solution manual.
By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Remarkable Traits and Comprehensive Info
ISBN-10: 1119497582
ISBN-13: 9781119497585
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Author: John Wiley & Sons
Publication Day: 2018-11-13
MSRP:
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