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Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac Student Collections. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing.
Significant Characteristics and Comprehensive Details
ISBN-10: 1133939252
ISBN-13: 9781133939252
Authors: William M. Pride, Ferrell
Publisher: Cengage Learning
Publication Date: 2013-01-11
MSRP:
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