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For upper-level undergraduate/graduate courses in Managerial Economics in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press – including numerous international examples – are incorporated into the chapters to reinforce the connection between economic and real business situations. – NEW – Added chapter on the New Economy business models – Chapter – Provides students with a basic introduction to business activities involving the Internet such as B2C and B2B, rise and fall of dotcoms, supply-chain management, and customer relations management – and links these activities to the fundamentals of managerial economics and analysis. – NEW – Expanded, rewritten discussion of strategy – In Chapter on oligopoly. – Gives students a greater focus on the relevant and important trend of business behavior and manageri
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This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company.
Noteworthy Qualities and Thorough Info
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Authors: Paul G. Keat, Philip K. Y. Young
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Publication Date: 2003
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