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Cateora and Graham’s “International Marketing” is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
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Philip R. Cateora, John L. Graham. Laws and legal environment , 177-203 advertising , 488-490 antiboycott laws , 200 antitrust laws , 196-197 , 199-200 bases for , 178-182 code law , 178-181 commercial law . See Commercial law common law …
Notable Characteristics and In-depth Details
ISBN-10: 72398841
ISBN-13: 9780072398847
Authors: Philip R. Cateora, John L. Graham
Publisher: McGraw-Hill/Irwin
Publication Day: 2002
MSRP:
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