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Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme.
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The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Significant Qualities and In-depth Details
ISBN-10: 138157375
ISBN-13: 9780138157371
Authors: Kenneth E. Clow, Donald Baack
Publisher: Prentice Hall
Publication Day: 2010
MSRP:
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