Master the Maxi Research Friend: Test bank for Essentials of Marketing Research (Irwin Marketing) 3rd Edition by Jr Joseph Hair Mary Celsi Robert Bush

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.

Noteworthy Characteristics and Detailed Info

• ISBN-10: 78028817

• ISBN-13: 9780078028816

• Authors: David J. Ortinau, Mary Celsi, Robert P Bush, Joseph F. Hair, Jr.

• Author: McGraw-Hill Education

• Publication Date: 2012-09-04

• MSRP:

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