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Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students.
Remarkable Attributes and In-depth Info
ISBN-10: 1292060166
ISBN-13: 9781292060163
Authors: Naresh K. Malhotra
Publisher:
Publication Date: 2014-06-04
MSRP:
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