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« Essentials of marketing research, fourth edition, delivers current marketing research topics and tools that marketers need to succeed. The authors’ years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market-research tools and techniques. The text gives students a strong command of market-research principles while being concise enough to use alongside cases or projects. »–

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Significant Qualities and Detailed Information

• ISBN-10: 78112117

• ISBN-13: 9780078112119

• Authors: Joseph F. Hair, Mary Celsi, David J. Ortinau, Robert P. Bush

• Author: Irwin Marketing

• Publication Date: 2016-10

• MSRP:

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