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“To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads or marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.” – back cover.
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This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads or marketing strategy and information technology.
Significant Attributes and In-depth Info
ISBN-10: 471429384
ISBN-13: 9780471429388
Authors: William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Author: John Wiley & Sons
Publication Day: 2003
MSRP:
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