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Contemporary Advertising’ looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.

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'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.

Notable Qualities and In-depth Info

• ISBN-10: 71220607

• ISBN-13: 9780071220606

• Authors: William F. Arens, Michael F. Weigold, Christian Arens

• Publisher:

• Publication Day: 2011

• MSRP:

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