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The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved.
Significant Qualities and Detailed Info
ISBN-10: 1486009050
ISBN-13: 9781486009053
Authors: Sandra Moriarty, Nancy D. Mitchell, William D. Wells, Robert Crawford, Linda Brennan, Ruth Spence-Stone
Publisher: Pearson Australia
Publication Day: 2014-08-01
MSRP:
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