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In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations’ needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Sustainability is a compelling subject matter for both scholars and marketing professionals. The relationship between sustainability and new business models, as well as the impact on the consumer experience, remains underexplored in the realm of marketing. This book contributes to the existing literature on sustainable marketing by delving into the realms of sustainable business models and customer experience. It sheds light on the transformative shifts occurring within businesses and explores customers’ attitudes, motivations, and experiences regarding sustainable consumption. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior. Sustainable Consumption Experience and Business Models in the Modern World serves as an invaluable resource for those seeking to navigate the complex landscape of sustainable marketing, empowering them to shape a more environmentally conscious future for businesses and consumers alike.

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In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustai

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