Strategy Test Bank – 4th Edition by Bob de Wit and Ron Meyer

Foster Creative Strategic Thinking with the Latest Edition

The highly anticipated new edition of the market-leading introduction to strategic management from renowned authors Bob de Wit and Ron Meyer.

Updated with the Latest Market Feedback

Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors.

Real World Examples and Case Studies

From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding.

Stay Up-to-Date with the Latest Strategy Theory

New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.