Social Marketing: Changing Behaviors for Good Test Bank – 5th Edition by Nancy R. Lee, Philip Kotler

Unlock the Power of Social Marketing

Are you struggling to influence social change? Look no further than Social Marketing: Changing Behaviors for Good, the definitive textbook for planning and implementing programs that drive social action.

Written by leading experts Nancy R. Lee and Philip Kotler, this comprehensive resource takes key marketing principles and applies them to campaigns and efforts that improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being.

What’s Included?

• More than 26 new cases showcasing the 10-step planning model
• A new chapter on major theories, models, and frameworks that inform social marketing strategies
• Practice questions and exercises to help you apply social marketing principles in real-world scenarios

Get instant access to this digital test bank and start driving social change today!

Instant Download & Digital Format

This test bank is available for instant download in digital format, making it easy to access and use whenever you need it.