Basic Marketing Research Test Bank – 9th Edition by Unknown Authors

Unlock Effective Marketing Research

BASIC MARKETING RESEARCH, written from a student’s perspective, delivers a rigorous yet understandable treatment of marketing research in the 9th Edition.

Gain Practical Insights

• Examine the two dominant approaches to gathering marketing information
• Merge approaches and work with data from multiple sources
• Review the information-gathering function from researcher and marketing manager perspectives

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Packed with features that make it a best-seller, including study tools, updated content, and an easy-to-read writing style.

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