Testbank for CB3 CB 3rd Edition Consumer Behavior Babin: Your Ultimate Study Companion
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Specifications of Testbank for CB3 CB 3rd Edition Consumer Behavior Babin:
- ISBN-10: 1774746646
- ISBN-13: 9781774746646
- Authors: Barry J. Babin, Eric G. Harris
- Publisher: Cengage Canada
- Publication Date: 3/3/2023
- Categories: Test Bank
The third Canadian edition of CB provides a thorough introduction to consumer behaviour.
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Learn More About Testbank for CB3 CB 3rd Edition Consumer Behavior Babin:
The third Canadian edition of CB provides a thorough introduction to consumer behaviour. Students will discover how organizations can create and enhance their marketing strategy, advertising and campaign plans, and product offerings by better understanding their target audiences. This includes a thorough examination of the internal (such as perception and motivation) and external (such as cultural and societal) elements that affect consumer decision-making. The third edition includes cases based on Canadian businesses, several current examples of customer behaviour, critical thinking exercises, and the latest academic research.
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